In case you missed it, flyers are still in and effective!
Flyers are one of the most important types of advertising collateral for businesses. Some people say that these are old-fashioned, but there’s a reason why they are still being used today— they work!
How else can you easily give people the opportunity to learn numerous details about your business even as they pass through the streets? Flyers are high-impact and cost-effective.
If you are looking into giving away flyers for your business, learn more about the process of flyer production as you read along!
Top things to consider when making flyers
Before the actual production and printing of the flyers, there are a few things you should take into consideration. These will not only help you produce high-quality flyers, but they will also help customers learn about your business more.
Flyer type
There are several types of flyers businesses can give away to potential customers. The first one is flyer ads. These are flyers that promote limited-time sales and discounts. The main emphasis of this type of flyer is all about the main promotional message.
Another type of flyer to consider are corporate flyers. These are all about brand awareness, and they pack a lot of content. This flyer tells potential customers everything they need to know about the business and its services.
Messaging
It is crucial to identify what the main message of the flyer is going to be about before actually producing it. For example, will it be about a promo or sale, an event, the overall business branding, or a list of items and services offered? The flyer type and layout or design would then adjust depending on the main messaging.
Design and layout
One of the most crucial parts of any type of flyer is its design. The first time a customer looks at a flyer is a make-or-break moment. If they are interested, they may get the flyer from you. In addition, if the flyer’s layout is clean and clear, they will look at the contents of the flyer.
However, failing to design a flyer properly may mean that people would not even spare a glance at the flyer you are distributing. Not only is that a waste of effort, but it is also a waste of resources for funds you could have used more efficiently.
When making a proper layout, it is vital to still highlight the main message you want to provide. For example, if it’s a sale item, the promo or price should be designed using large or noticeable fonts. If it’s a corporate flyer, it should look clean and professional. Finally, if it’s a flyer for an event, then it should exude the overall vibe of the event at first glance.
To add, do not forget to set your project to CMYK before doing the actual design. That way, you can have an easier time dealing with the flyer colour during the actual printing process.
After determining these details, you can now print and produce your flyers.
Quick Steps to Printing Flyers
Now that you have finalised the content and layout, you can finally start the actual production and printing of your flyer. Here are the main steps in printing flyers for your business:
1. Select the paper that would work for you
Before printing, make sure that you have your preferred paper for printing. The type of paper depends on how you want your flyer to be. It could be glossy, construction, or matte. Anything would work as long as it fits your concept for your flyer.
2. Make sure you have enough ink in your printer for your flyers
The last thing you want is to run out of ink in the middle of your printing process. So, before printing your flyers in bulk, ensure that you have enough ink for the whole print job.
3. Open your desired graphic design program
Technically, people can simply open the image, click file, then print. However, there are programs specifically designed to help people have a better experience (and more options) when printing any type of collateral. An example of this would be Adobe Indesign.
You can open your editable layout in Indesign and make sure that all items, texts, images, and colours are aligned with your vision. After that, you can open the printing preferences to select your printing pre-sets or make new custom printing specifications.
4. Align your paper properly in the printer’s paper feed
Make sure to place the paper on the printer properly. That way, there will be less risk that the flyer’s printing would get skewed or misaligned during the printing process.
5. Do a quality check of the flyer printout before printing the flyer in bulk
For the first run, try to print one flyer proofing first. Then, check the flyer and see if nothing is amiss. If there are things you want to revise with the print settings, this is the time to do so. After the adjustment, it’s best to print another proofing before proceeding to bulk printing.
6. Cut the flyers accordingly.
Once you finish printing the flyers, you can proceed with the cutting process. You may do this manually using scissors, or you can secure a paper cutter to make the cutting process faster.
Design and print flyers that work!
When it comes to effective marketing techniques, flyers work! Do not miss the benefits that come with having your own flyer. Get in the trend and make it easier for your business to communicate with potential customers.
Are you interested in having your own flyer for your business? If you have no prior experience, the most practical thing to do is hire professionals with years of industry experience in flyer printing and design. Jennings Print Group and Big Colour Signs & Vehicle Wraps are two companies in New South Wales that can help with your marketing and printing needs. Contact them for a well-crafted professional designs and printing at your earliest convenience.
